VIEN
All passages
N3 · IntermediateMedium passagePassage #675
2

その理り由ゆうとして、まず挙あげられるのは、企き業ぎょうがそれまでと「売うり方かた」を変かえたことだ。例たとえば、「疲つかれたサラリーマンのための飲のみ物もの」として売うっていた①健けん康こうドリンクがある。このドリンクを、美うつくしい女じょ性せいの歌か手しゅを使つかって宣せん伝でんしたら、若わかい女じょ性せいもよく買かうようになったそうだ。また、商しょう品ひんの名な前まえや容よう器きの色いろや形かたちを変かえたりするだけで、発はつ売ばいから何なん年ねんもたった製せい品ひんが、また売うれ出だすようになることもある。②イメージの力ちからは大おおきい。

一方いっぽう、次つぎのような例れいもある。日本中にほんじゅうどこでも売うられている安やすいチョコレートが、ある町まちで、ある時じ期きにだけ、売うり切きれるようになった。そのチョコレート会かい社しゃが調しらべて見みると、その町まちでは、高こう校こう生せいの間まに「このチョコレートを持もっていると、試し験けんに合ごう格かくする」といううわさが広ひろがり、みんな試し験けん前まえに買かってかばんに入いれていた。これは、「売うり方かた」ではなく③「買かい方かた」が変かわったことで売うれるようになった例れいだと言いえるだろう。

Questions

0/3 answered
  1. 1①健康ドリンクがよく売れるように、会社は何を変えたか。
  2. 2②イメージの力は大きいとあるが、なぜそう言えるのか。
  3. 3③「買い方」が変わったとあるが、どのように変わったのか。

Study this passage

Vocabulary17 words
  • まず
    • ·first (of all); firstly; to begin with; before anything else
    • ·probably; most likely; almost certainly; virtually
    • ·more or less (satisfactory); on the whole; reasonably
    • ·anyway; at any rate; for now (at least); for the time being
    N3
  • 企業きぎょう
    • ·enterprise; business; company; corporation
    N3
  • こと
    • ·thing; matter
    • ·incident; occurrence; event; something serious; trouble; crisis
    • ·circumstances; situation; state of affairs
    • ·work; business; affair
    • ·after an inflectable word, creates a noun phrase indicating something the speaker does not feel close to
    • ·nominalizing suffix
    • ·pretending to ...; playing make-believe ...
    • ·alias; also known as; otherwise known as; or
    • ·necessity; need
    • ·you should ...; I advise that you ...; it's important to ...
    N3
  • 健康けんこう
    • ·health
    • ·healthy; sound; fit; wholesome
    N3
  • 歌手かしゅ
    • ·singer
    N3
  • よう
    • ·appearing ...; looking ...
    • ·way to ...; method of ...ing
    • ·form; style; design
    • ·like; similar to
    • ·thing (thought or spoken)
    N3
  • 商品しょうひん
    • ·commodity; article of commerce; goods; stock; merchandise
    N3
  • 製品せいひん
    • ·manufactured goods; finished goods; product
    N3
  • 売れるうれるAs it appears here: 売れ
    • ·to sell (well)
    • ·to be well known; to be popular; to be famous
    N3
  • 一方いっぽう
    • ·one (esp. of two); the other; one way; the other way; one direction; the other direction; one side; the other side; one party; the other party
    • ·on the one hand; on the other hand
    • ·whereas; although; but at the same time; meanwhile; in turn
    • ·just keeps; being inclined to ...; tending to be ...; tending to do ...; continuously ...; just keeps on ...ing; only
    N3
  • 例れい
    • ·example; instance; illustration; case
    • ·precedent
    • ·custom; habit; practice; usage
    N3
  • 時期じき
    • ·time; season; period; phase; stage
    N3
  • 間ま
    • ·time; pause
    • ·space
    • ·room
    N3
  • 合格ごうかく
    • ·passing (an exam); pass; success; passing grade
    • ·meeting (specifications, standards, etc.); passing (inspection); qualification; being found eligible
    N3
  • うわさ
    • ·rumour; rumor; report; hearsay; gossip; common talk
    N3
  • 広がるひろがるAs it appears here: 広がり
    • ·to spread (out); to extend; to stretch; to reach to; to get around; to fill (e.g. a space)
    N3
  • 売れるうれる
    • ·to sell (well)
    • ·to be well known; to be popular; to be famous
    N3
Other levels50 words
  • その
    • ·that; the
    • ·part (as in "part two")
    • ·um ...; er ...; uh ...
    N5
  • それ
    • ·that; it
    • ·then; that point (in time); that time
    • ·there
    • ·you
    N5
  • 疲れるつかれるAs it appears here: 疲れた
    • ·to get tired; to tire; to get fatigued; to become exhausted; to grow weary
    • ·to become worn out (of a well-used object)
    • ·to starve
    N5
  • 飲み物のみもの
    • ·drink; beverage
    N5
  • 売るうるAs it appears here: 売って
    • ·to sell
    • ·to betray; to sell out (one's friend, country, etc.)
    • ·to make (oneself) known; to establish (a reputation) for oneself
    • ·to pick (a fight, quarrel, etc.); to provoke; to force on someone
    N5
  • ある
    • ·to be; to exist; to live
    • ·to have
    • ·to be located
    • ·to be equipped with
    • ·to happen; to come about
    • ·to exist (in a completed state); to be (something unchanged in its current state)
    N5
  • この
    • ·this
    • ·last (couple of years, etc.); these; past; this
    • ·you (as in "you liar")
    N5
  • 使うつかうAs it appears here: 使って
    • ·to use (a tool, method, etc.); to make use of; to put to use
    • ·to use (a person, animal, puppet, etc.); to employ; to handle; to manage; to manipulate
    • ·to use (time, money, etc.); to spend; to consume
    • ·to use (language); to speak
    N5
  • するAs it appears here: したら
    • ·to do; to carry out; to perform
    • ·to cause to become; to make (into); to turn (into)
    • ·to serve as; to act as; to work as
    • ·to wear (clothes, a facial expression, etc.)
    • ·to judge as being; to view as being; to think of as; to treat as; to use as
    • ·to decide on; to choose
    • ·to be sensed (of a smell, noise, etc.)
    • ·to be (in a state, condition, etc.)
    • ·to be worth; to cost
    • ·to pass (of time); to elapse
    • ·to place, or raise, person A to a post or status B
    • ·to transform A to B; to make A into B; to exchange A for B
    • ·to make use of A for B; to view A as B; to handle A as if it were B
    • ·to feel A about B
    • ·verbalizing suffix (applies to nouns noted in this dictionary with the part of speech "vs")
    • ·creates a humble verb (after a noun prefixed with "o" or "go")
    • ·to be just about to; to be just starting to; to try to; to attempt to
    N5
  • 若いわかい
    • ·young; youthful
    • ·immature; green
    • ·low (number); small
    N5
  • よく
    • ·nicely; properly; well; skillfully; skilfully
    • ·frequently; often
    • ·I'm glad that you ...; thank you for ...
    • ·(you have) quite the nerve to; I don't know how you can ...
    N5
  • 買うかう
    • ·to buy; to purchase
    • ·to value (highly); to think highly of; to have a high opinion of; to appreciate; to recognize
    • ·to incur (someone's anger, displeasure, etc.); to elicit (e.g. sneers); to invite (e.g. scorn); to evoke; to arouse; to win (someone's favour)
    • ·to accept; to take on; to take up
    • ·to pay for (a prostitute, geisha, etc.)
    N5
  • なるAs it appears here: なった
    • ·to become; to get; to grow; to turn; to reach; to attain
    • ·to result in; to turn out; to end up; to prove (to be)
    • ·to consist of; to be composed of; to be made up of
    • ·to be completed; to be realized; to succeed; to be attained; to be accomplished
    • ·to change (into); to turn (into); to transform
    • ·to come (to do); to begin (to do); to grow (to do)
    • ·to come to; to amount to; to add up to; to make
    • ·to play (the part of); to act as
    • ·to be used for; to be useful for; to serve as
    • ·to be promoted
    • ·to do ...
    N5
  • また
    • ·again; once more; once again; another time; some other time
    • ·also; too; as well; likewise
    • ·on the other hand; while
    • ·and; in addition; besides; moreover; furthermore
    • ·or; otherwise
    • ·really; how; (what, why) on earth
    • ·some time (in the future)
    • ·indirect
    N5
  • 名前なまえ
    • ·name
    • ·given name; first name
    N5
  • 色いろ
    • ·colour; color; hue; tint; tinge; shade
    • ·complexion; skin colour; skin color
    • ·look (on one's face); expression
    • ·appearance; air; feeling
    • ·personality; character
    • ·tone (of one's voice, etc.); tune; sound; ring
    • ·love; lust; sensuality; love affair
    • ·lover; paramour
    • ·beauty; sexiness; physical appeal
    • ·kind; type; variety
    N5
  • する
    • ·to do; to carry out; to perform
    • ·to cause to become; to make (into); to turn (into)
    • ·to serve as; to act as; to work as
    • ·to wear (clothes, a facial expression, etc.)
    • ·to judge as being; to view as being; to think of as; to treat as; to use as
    • ·to decide on; to choose
    • ·to be sensed (of a smell, noise, etc.)
    • ·to be (in a state, condition, etc.)
    • ·to be worth; to cost
    • ·to pass (of time); to elapse
    • ·to place, or raise, person A to a post or status B
    • ·to transform A to B; to make A into B; to exchange A for B
    • ·to make use of A for B; to view A as B; to handle A as if it were B
    • ·to feel A about B
    • ·verbalizing suffix (applies to nouns noted in this dictionary with the part of speech "vs")
    • ·creates a humble verb (after a noun prefixed with "o" or "go")
    • ·to be just about to; to be just starting to; to try to; to attempt to
    N5
  • なる
    • ·to become; to get; to grow; to turn; to reach; to attain
    • ·to result in; to turn out; to end up; to prove (to be)
    • ·to consist of; to be composed of; to be made up of
    • ·to be completed; to be realized; to succeed; to be attained; to be accomplished
    • ·to change (into); to turn (into); to transform
    • ·to come (to do); to begin (to do); to grow (to do)
    • ·to come to; to amount to; to add up to; to make
    • ·to play (the part of); to act as
    • ·to be used for; to be useful for; to serve as
    • ·to be promoted
    • ·to do ...
    N5
  • 大きいおおきい
    • ·big; large; great
    • ·loud
    • ·extensive; spacious
    • ·important; decisive; valuable
    • ·older; grown-up
    N5
  • 次つぎ
    • ·next; following; subsequent
    • ·stage; station
    N5
  • どこ
    • ·where; what place
    • ·how much (long, far); what extent
    N5
  • 売るうるAs it appears here: 売られて
    • ·to sell
    • ·to betray; to sell out (one's friend, country, etc.)
    • ·to make (oneself) known; to establish (a reputation) for oneself
    • ·to pick (a fight, quarrel, etc.); to provoke; to force on someone
    N5
  • 安いやすい
    • ·cheap; inexpensive
    • ·calm; peaceful; quiet
    N5
  • 町まち
    • ·town; block; neighbourhood; neighborhood
    • ·downtown; main street
    • ·street; road
    N5
  • 会社かいしゃ
    • ·company; corporation; firm
    • ·one's workplace
    N5
  • 見るみる
    • ·to see; to look; to watch; to view; to observe
    • ·to examine; to look over; to assess; to check; to judge
    • ·to look after; to attend to; to take care of; to keep an eye on
    • ·to experience; to meet with (misfortune, success, etc.)
    • ·to try ...; to have a go at ...; to give ... a try
    • ·to see (that) ...; to find (that) ...
    N5
  • 持つもつAs it appears here: 持って
    • ·to hold (in one's hand); to take; to carry
    • ·to possess; to have; to own
    • ·to maintain; to keep
    • ·to last; to be durable; to keep; to survive
    • ·to take charge of; to be in charge of
    • ·to hold (meeting, etc.); to have (opportunity, etc.)
    • ·to have "it"; to have that special something; to be blessed with good luck
    N5
  • 前まえ
    • ·in front (of); before (e.g. a building)
    • ·before; earlier; previously; prior; ago; (minutes) to (the hour)
    • ·(the) front; frontal part; fore; head (e.g. of a line)
    • ·forward; ahead
    • ·(in the) presence (of); in front (of someone)
    • ·previous (e.g. page); prior (e.g. engagement); first (e.g. half); former (e.g. example)
    • ·portion; helping
    • ·front (of one's body or clothing); breast (of a coat, kimono, etc.)
    • ·privates; private parts
    • ·criminal record; previous conviction; (a) prior
    N5
  • 買うかうAs it appears here: 買って
    • ·to buy; to purchase
    • ·to value (highly); to think highly of; to have a high opinion of; to appreciate; to recognize
    • ·to incur (someone's anger, displeasure, etc.); to elicit (e.g. sneers); to invite (e.g. scorn); to evoke; to arouse; to win (someone's favour)
    • ·to accept; to take on; to take up
    • ·to pay for (a prostitute, geisha, etc.)
    N5
  • かばん
    • ·bag; satchel; briefcase; basket
    N5
  • 入れるいれるAs it appears here: 入れて
    • ·to put in; to let in; to take in; to bring in; to insert; to install (e.g. software); to set (a jewel, etc.); to ink in (e.g. tattoo)
    • ·to admit; to accept; to employ; to hire
    • ·to accept; to comply; to grant; to adopt (a policy, etc.); to take (advice, etc.); to listen to; to pay attention to
    • ·to include
    • ·to pay (one's rent, etc.)
    • ·to cast (a vote)
    • ·to make (tea, coffee, etc.)
    • ·to turn on (a switch, etc.)
    • ·to send (a fax); to call
    N5
  • これ
    • ·this; this one
    • ·this person
    • ·now; this point (in time)
    • ·here
    • ·used to stress the subject of a sentence
    • ·I; me
    N5
  • 理由りゆう
    • ·reason; grounds; pretext; excuse; motive
    N4
  • 変えるかえるAs it appears here: 変えた
    • ·to change; to alter; to transform; to convert; to turn; to vary
    • ·to reform; to revise; to amend
    N4
  • 例えばたとえば
    • ·for example; for instance; e.g.
    N4
  • ため
    • ·good; advantage; benefit; welfare
    • ·sake; purpose; objective; aim
    • ·consequence; result; effect
    • ·affecting; regarding; concerning
    N4
  • 美しいうつくしい
    • ·beautiful; pretty; lovely; sweet; pure (heart, friendship, etc.)
    N4
  • 女性じょせい
    • ·woman; female
    • ·feminine gender
    N4
  • 形かたち
    • ·(physical) form; shape; figure
    • ·visage; (facial) features; appearance (of a person); figure; looks
    • ·form (as opposed to substance); manner (of action); style; (outward) appearance
    • ·(resultant) state; situation; condition; form
    • ·behaviour (towards others); attitude; demeanor; manners
    • ·shape (positional qualities of a group of stones)
    N4
  • 変えるかえるAs it appears here: 変えたり
    • ·to change; to alter; to transform; to convert; to turn; to vary
    • ·to reform; to revise; to amend
    N4
  • 力ちから
    • ·force; strength; might; vigour; vigor; energy
    • ·capability; ability; proficiency; capacity; faculty
    • ·efficacy; effect
    • ·effort; endeavours; endeavors; exertions
    • ·power; authority; influence; good offices; agency
    • ·support; help; aid; assistance
    • ·stress; emphasis
    • ·means; resources
    N4
  • 調べるしらべるAs it appears here: 調べて
    • ·to examine; to look up; to investigate; to check up; to sense; to study; to inquire; to search
    N4
  • 高校生こうこうせい
    • ·senior high school student
    N4
  • 試験しけん
    • ·examination; exam; test
    • ·trial; experiment; test
    N4
  • みんな
    • ·everyone; everybody; all
    • ·everything; all
    N4
  • 変わるかわるAs it appears here: 変わった
    • ·to change; to be transformed; to be altered; to vary
    • ·to move to
    • ·to be different; to be uncommon; to be unusual
    N4
  • 宣伝せんでん
    • ·publicity; advertisement; advertising; propaganda
    N2
  • 容器ようき
    • ·container; receptacle; vessel; packaging
    N2
  • 発売はつばい
    • ·sale; offering for sale; putting on sale; putting on the market; release (for sale)
    N2
  • 売り切れるうりきれる
    • ·to be sold out
    N2
Grammar4 patterns

Example sentences are translated by AI.

  • としてN32 times in this passage

    Marks the role, capacity, or status in which someone or something acts — "as (a doctor / a rule / etc.)".

    その理由として、まず挙げられるのは、企業がそれまでと「売り方」を変えたことだ。

    One reason that can be mentioned first is that the company changed the way it “sold” the product.

  • 例えば（たとえば）N3

    Introduces an illustrative instance, 'for example / for instance'.

    例えば、「疲れたサラリーマンのための飲み物」として売っていた①健康ドリンクがある。

    For example, there was a ① health drink that had been marketed as “a drink for tired office workers.”

  • ためにN3

    marks a purpose ('in order to') or a cause ('because of / owing to').

    例えば、「疲れたサラリーマンのための飲み物」として売っていた①健康ドリンクがある。

    For example, there was a ① health drink that had been marketed as “a drink for tired office workers.”

  • というN3

    Quotative marker plus 'say' that introduces a name, definition, or reported content — 'called', 'known as', 'that (one) says'.

    そのチョコレート会社が調べて見ると、その町では、高校生の間に「このチョコレートを持っていると、試験に合格する」といううわさが広がり、みんな試験前に買ってかばんに入れていた。

    When the chocolate company investigated, it found that a rumor had spread among high school students in the town that “if you carry this chocolate, you will pass your exam,” so everyone bought it before exams and put it in their bags.

Other levels14 patterns
  • 〜ていたN42 times in this passage

    The past progressive/continuous — an action that was ongoing or a state that held in the past — 'was (do)ing'.

    例えば、「疲れたサラリーマンのための飲み物」として売っていた①健康ドリンクがある。

    For example, there was a ① health drink that had been marketed as “a drink for tired office workers.”

  • たらN4

    Conditional/temporal ending on the plain-past stem meaning that once or if the first action happens, the second follows ('if / once / when ... then').

    このドリンクを、美しい女性の歌手を使って宣伝したら、若い女性もよく買うようになったそうだ。

    Apparently, after the drink was advertised using a beautiful female singer, young women also began buying it frequently.

  • ようになるN44 times in this passage

    Expresses a gradual change reaching a new state or acquired ability, "come to / become able to".

    このドリンクを、美しい女性の歌手を使って宣伝したら、若い女性もよく買うようになったそうだ。

    Apparently, after the drink was advertised using a beautiful female singer, young women also began buying it frequently.

  • だけでN4

    'Just by / with only' — a single small condition alone is enough to produce the result.

    また、商品の名前や容器の色や形を変えたりするだけで、発売から何年もたった製品が、また売れ出すようになることもある。

    There are also cases in which simply changing a product’s name or the color or shape of its container causes a product released many years earlier to start selling well again.

  • ように / ようなN4

    Likens or exemplifies one thing by another, "like / as / similar to (a)".

    一方、次のような例もある。

    On the other hand, there are examples like the following.

  • 間（あいだ）N4

    Marks a span of time or space throughout which, or between whose endpoints, something else continuously holds — 'while; during; between'.

    そのチョコレート会社が調べて見ると、その町では、高校生の間に「このチョコレートを持っていると、試験に合格する」といううわさが広がり、みんな試験前に買ってかばんに入れていた。

    When the chocolate company investigated, it found that a rumor had spread among high school students in the town that “if you carry this chocolate, you will pass your exam,” so everyone bought it before exams and put it in their bags.

  • までN5

    Particle marking the spatial, temporal, or extent limit of an action — "until / up to / as far as."

    その理由として、まず挙げられるのは、企業がそれまでと「売り方」を変えたことだ。

    One reason that can be mentioned first is that the company changed the way it “sold” the product.

  • がありますN5

    States the existence or possession of an inanimate thing, "there is / to have".

    例えば、「疲れたサラリーマンのための飲み物」として売っていた①健康ドリンクがある。

    For example, there was a ① health drink that had been marketed as “a drink for tired office workers.”

  • 〜たり〜たりN5

    Lists a few representative actions among others done at various times, 'do things like X and Y'.

    また、商品の名前や容器の色や形を変えたりするだけで、発売から何年もたった製品が、また売れ出すようになることもある。

    There are also cases in which simply changing a product’s name or the color or shape of its container causes a product released many years earlier to start selling well again.

  • 〜ているN52 times in this passage

    Describes an action in progress or the state that remains after an action happened — “is doing” or “is in the state of having done”.

    日本中どこでも売られている安いチョコレートが、ある町で、ある時期にだけ、売り切れるようになった。

    A cheap chocolate sold all over Japan began selling out in one particular town during a certain period.

  • だけN5

    Limiting particle marking 'only / just' — restricts to the stated amount, degree, or item.

    日本中どこでも売られている安いチョコレートが、ある町で、ある時期にだけ、売り切れるようになった。

    A cheap chocolate sold all over Japan began selling out in one particular town during a certain period.

  • 前に（まえに）N5

    Marks that something happens before an action or in front of a place — "before (doing) / in front of."

    そのチョコレート会社が調べて見ると、その町では、高校生の間に「このチョコレートを持っていると、試験に合格する」といううわさが広がり、みんな試験前に買ってかばんに入れていた。

    When the chocolate company investigated, it found that a rumor had spread among high school students in the town that “if you carry this chocolate, you will pass your exam,” so everyone bought it before exams and put it in their bags.

  • じゃない・ではないN5

    Negates a noun or na-adjective with the copula, "is not / am not".

    これは、「売り方」ではなく③「買い方」が変わったことで売れるようになった例だと言えるだろう。

    This can be said to be an example of a product becoming popular not because the way it was “sold” changed, but because ③ the way people “bought” it changed.

  • だろうN5

    Presumptive expressing conjecture — 'probably', 'I think', or seeking agreement 'right?'; plain だろう / polite でしょう.

    これは、「売り方」ではなく③「買い方」が変わったことで売れるようになった例だと言えるだろう。

    This can be said to be an example of a product becoming popular not because the way it was “sold” changed, but because ③ the way people “bought” it changed.

Share:

Comments

Another passageAll passages