日本の大学生はコピーをとる機会が多い。コピー代は大抵1枚10円で、決して高くはない。けれども、枚数が多いため、大学生にとってはそれなりの負担になる。コピー代が安くすめば、もう少し余裕のある学生生活が送れるかもしれない。
このような事情を実感していた①大学生たちが5人集まって、無料でコピーがとれるコピー機を大学に設置する会社を始め、好評を得ている。
では、彼らはどうやってコピー代を無料にしたのか。それは、企業からの広告料を利用しようというアイデアから始まった。仕組みはこうだ。まず、この会社は広告を出してくれる企業を募集し、広告料をもらう。そして、その企業の広告をコピー用紙の裏面に印刷し、大学に設置した無料コピー機にセットする。学生がこのコピー機を使うと、コピー用紙の表には学生のとったコピーが、裏には企業の広告が載る。つまり、コピー用紙が企業の広告にもなるというわけだ。この会社は、このようにして得た広告掲載料を、無料コピー機の経費にあてているのだ。
この仕組みは、広告を掲載する企業にとっても②利点がある。学生向けの広告を、学生に対してのみ効果的に出せるのだ。ちらしと違って読まずに捨てられることのないコピー用紙なら、学生が広告を見る可能性が高い。実際に若者向けの商品を主力とする多くの企業が広告を載せているという。
学生のアイデアを生かしたこのような会社は、今後も増えていくだろう。
AI translation, cross-checked between two models.
University students in Japan have many occasions to make photocopies. Photocopies usually cost 10 yen per page, which is by no means expensive. However, because they make so many copies, the cost still becomes a considerable burden for university students. If photocopying could be made cheaper, students might be able to enjoy university life with a little more financial room.
Five university students who had personally experienced this situation got together and started a company that installs photocopiers at universities which students can use for free, and the service has been well received.
So how did they make photocopying free? It began with the idea of using advertising fees paid by companies. The system works like this. First, the company recruits businesses that want to advertise and collects advertising fees from them. It then prints those companies' advertisements on the backs of photocopy paper and loads the paper into free photocopiers installed at universities. When students use the machine, the material they copy appears on the front of the paper, while the company's advertisement appears on the back. In other words, the photocopy paper itself serves as an advertisement for the company. The company uses the advertising fees earned in this way to cover the expenses of the free photocopiers.
This system also offers advantages to the companies placing advertisements. They can effectively target advertisements intended for students specifically at students. Unlike flyers, which may be thrown away without being read, photocopy paper is more likely to result in students seeing the advertisement. In fact, many companies whose main products are aimed at young people are said to advertise in this way.
Companies like this that make use of students' ideas will probably continue to increase in number.
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