客は、自分が好きな本を並べている本屋にであったとき、いい本屋だと思う。だが、その本はすでにもっているからもう買わない。だからその本は売れないのだが、客は自分の好きな本を置いてくれているその本屋に、他にも面白い本があるだろうと期待して何度も足を運び、別の本を買ってゆく。数字上は売上ゼロ冊の本がこうして店の売上げに貢献していることを考慮せずに棚をつくっていけば、本屋は魅力のない空間になってしまう。
(石橋毅史『「本屋」は死なない』による)
AI translation, cross-checked between two models.
When customers come across a bookstore that displays books they like, they think it is a good bookstore. However, since they already own those books, they will not buy them again. Thus, although those books themselves do not sell, customers expect that a bookstore willing to stock books they like will probably have other interesting books too, so they return again and again and buy different books. If shelves are arranged without taking into account that books whose recorded sales are zero can still contribute to the store's overall sales in this way, the bookstore will become an unattractive space.
(Based on Ishibashi Takeshi, “Bookstores Will Not Die”)
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