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N1 · AdvancedShort passagePassage #497
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飲いん料りょう大おお手ての商しょう品ひん開かい発はつ担たん当とう者しゃが「当あたり前まえの名な前まえでは消しょう費ひ者しゃの（注1）琴きん線せんに触ふれず、踏ふみ込こみすぎると『ふざけている』と思おもわれる。そのバランスを測はかり、試し行こう錯さく誤ごを続つづけるしかない」と語かたっていましたが、本ほん音ねでしょう。でも（注2）場ば当あたり的てきなネーミングでは過か激げきな競きょう争そうに勝かち抜ぬけません。音おとに対たいする感かん性せいを磨みがき、音おとの表ひょう情じょうに敏びん感かんになり、（注3）何なにはさておき自じ社しゃ製せい品ひんを愛あいし、育そだてる意い欲よくを持もつことがネーミングの前ぜん提てい条じょう件けんです。

（木通あけび隆たか行ゆき『ネーミングの極ごく意い－日本語にほんごの魅み力りょくは音おとがつくる』による）

（注ちゅう1）琴きん線せんに触ふれず：心こころを動うごかさず

（注ちゅう2）場ば当あたり的てきなネーミング：十じゅう分ぶん考かんがえず思おもいつきで名な前まえをつけること

（注ちゅう3）何なにはさておき：まず第だい一いちに

Questions

0/1 answered
  1. 1競争に勝つような商品名にするには、まず何が必要だと述べているか。

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Vocabulary3 words
  • 本音ほんね
    • ·real intention; motive; true opinion; what one really thinks
    N1
  • 敏感びんかん
    • ·sensitive; alert; aware; susceptible
    N1
  • 意欲いよく
    • ·will; desire; eagerness; interest; drive; motivation; urge; ambition
    N1
Other levels26 words
  • 名前なまえ
    • ·name
    • ·given name; first name
    N5
  • その
    • ·that; the
    • ·part (as in "part two")
    • ·um ...; er ...; uh ...
    N5
  • 磨くみがくAs it appears here: 磨き
    • ·to polish; to shine; to burnish; to scour; to scrub; to brush (teeth); to grind (e.g. a lens)
    • ·to refine (a skill, etc.); to improve; to hone; to polish (up); to cultivate (one's character)
    N5
  • なるAs it appears here: なり
    • ·to become; to get; to grow; to turn; to reach; to attain
    • ·to result in; to turn out; to end up; to prove (to be)
    • ·to consist of; to be composed of; to be made up of
    • ·to be completed; to be realized; to succeed; to be attained; to be accomplished
    • ·to change (into); to turn (into); to transform
    • ·to come (to do); to begin (to do); to grow (to do)
    • ·to come to; to amount to; to add up to; to make
    • ·to play (the part of); to act as
    • ·to be used for; to be useful for; to serve as
    • ·to be promoted
    • ·to do ...
    N5
  • 持つもつ
    • ·to hold (in one's hand); to take; to carry
    • ·to possess; to have; to own
    • ·to maintain; to keep
    • ·to last; to be durable; to keep; to survive
    • ·to take charge of; to be in charge of
    • ·to hold (meeting, etc.); to have (opportunity, etc.)
    • ·to have "it"; to have that special something; to be blessed with good luck
    N5
  • つくる
    • ·to make; to produce; to manufacture; to build; to construct
    • ·to prepare (food); to brew (alcohol)
    • ·to raise; to grow; to cultivate; to train
    • ·to till
    • ·to draw up (a document); to make out; to prepare; to write
    • ·to create (an artistic work, etc.); to compose
    • ·to coin (a phrase); to organize; to organise; to establish; to found
    • ·to have (a child)
    • ·to make up (one's face, etc.)
    • ·to fabricate (an excuse, etc.)
    • ·to give a (false) appearance; to feign (a smile, etc.); to put on a show of emotion
    • ·to form (a line, etc.)
    • ·to set (a record)
    • ·to commit (a sin, etc.)
    N5
  • 思うおもうAs it appears here: 思われる
    • ·to think; to consider; to believe; to reckon
    • ·to think (of doing); to plan (to do)
    • ·to judge; to assess; to regard
    • ·to imagine; to suppose; to dream
    • ·to expect; to look forward to
    • ·to feel; to be (in a state of mind); to desire; to want
    • ·to care (deeply) for; to yearn for; to worry about; to love
    • ·to recall; to remember
    N4
  • 続けるつづける
    • ·to continue; to keep up; to keep on
    • ·to continue ...; to keep on ...
    N4
  • 競争きょうそう
    • ·competition; contest; rivalry; race
    • ·competition (between organisms or species)
    N4
  • 音おと
    • ·sound; noise
    • ·(musical) note
    • ·fame
    N4
  • 育てるそだてる
    • ·to raise; to rear; to bring up
    • ·to train; to teach; to educate
    • ·to promote the growth of; to nurture; to foster; to develop
    N4
  • 心こころ
    • ·mind; heart; spirit
    • ·the meaning of a phrase (riddle, etc.)
    N4
  • 十分じゅうぶん
    • ·enough; sufficient; plenty; adequate; satisfactory
    • ·sufficiently; fully; thoroughly; well; perfectly
    • ·division into ten
    N4
  • 考えるかんがえるAs it appears here: 考え
    • ·to think (about, of); to think over; to ponder; to contemplate; to reflect (on); to meditate (on)
    • ·to consider; to bear in mind; to allow for; to take into consideration
    • ·to think (that); to believe; to hold (a view); to judge; to conclude; to suspect
    • ·to intend (to do); to think of (doing); to plan
    • ·to predict; to anticipate; to expect; to imagine
    • ·to come up with; to think up; to contrive; to devise
    • ·to consider (as); to regard (as); to look on (as); to take; to view
    N4
  • 触れるふれるAs it appears here: 触れ
    • ·to touch; to feel
    • ·to touch (with)
    • ·to experience; to come in contact with; to perceive
    • ·to touch on (a subject); to allude to; to refer to; to mention; to bring up
    • ·to be in conflict with; to violate (law, copyright, etc.); to infringe
    • ·to proclaim; to make known; to spread (e.g. a rumour)
    N3
  • 語るかたるAs it appears here: 語って
    • ·to talk about; to speak of; to tell; to narrate
    • ·to recite; to chant
    • ·to indicate; to show
    N3
  • 表情ひょうじょう
    • ·facial expression; countenance
    • ·look; appearance; expression (vocal, etc.)
    N3
  • こと
    • ·thing; matter
    • ·incident; occurrence; event; something serious; trouble; crisis
    • ·circumstances; situation; state of affairs
    • ·work; business; affair
    • ·after an inflectable word, creates a noun phrase indicating something the speaker does not feel close to
    • ·nominalizing suffix
    • ·pretending to ...; playing make-believe ...
    • ·alias; also known as; otherwise known as; or
    • ·necessity; need
    • ·you should ...; I advise that you ...; it's important to ...
    N3
  • 魅力みりょく
    • ·charm; fascination; glamour; glamor; attraction; appeal
    N3
  • 注ちゅう
    • ·annotation; explanatory note; comment
    N3
  • 動かすうごかすAs it appears here: 動かさ
    • ·to move; to shift; to stir; to budge; to change position
    • ·to inspire; to rouse; to move (e.g. feeling); to influence
    • ·to change; to alter; to deny
    • ·to operate; to set in motion; to get going
    • ·to mobilize (e.g. troops); to mobilise; to deploy
    • ·to manage (e.g. funds)
    N3
  • まず
    • ·first (of all); firstly; to begin with; before anything else
    • ·probably; most likely; almost certainly; virtually
    • ·more or less (satisfactory); on the whole; reasonably
    • ·anyway; at any rate; for now (at least); for the time being
    N3
  • 当たり前あたりまえ
    • ·natural; reasonable; obvious
    • ·usual; common; ordinary; commonplace; the norm
    N2
  • ふざけるAs it appears here: ふざけて
    • ·to joke; to jest; to kid; to josh
    • ·to make fun of; to laugh at; to play a prank
    • ·to romp; to gambol; to frolic; to frisk; to mess around; to fool around; to screw around
    • ·to neck; to make out
    N2
  • 測るはかるAs it appears here: 測り
    • ·to measure; to weigh; to survey; to time (sound, gauge, estimate)
    • ·to conjecture; to infer; to surmise
    N2
  • 第一だいいち
    • ·first; foremost; number one
    • ·most important
    • ·best; greatest; most
    • ·above all; besides; in any case; to begin with
    N2
Grammar1 patterns

Example sentences are translated by AI.

  • はさておきN12 times in this passage

    'setting X aside,' 'that aside' — puts a topic on hold to move on to the more important main point.

    音に対する感性を磨き、音の表情に敏感になり、何はさておき自社製品を愛し、育てる意欲を持つことがネーミングの前提条件です。

    The prerequisites for naming are to refine one's sensitivity to sound, become attuned to the expressions and impressions conveyed by sounds, and, above all, to love one's own company's products and possess the desire to nurture them.

Other levels10 patterns
  • しかないN3

    There is no option but to do it — 'have no choice but to', 'can only'.

    そのバランスを測り、試行錯誤を続けるしかない」と語っていましたが、本音でしょう。

    We have no choice but to judge that balance and keep experimenting through trial and error,” and that is probably an honest assessment.

  • 的（てき）N32 times in this passage

    A suffix turning a noun into a na-adjective meaning "relating to / -like / -ical" (一般的, 科学的).

    でも場当たり的なネーミングでは過激な競争に勝ち抜けません。

    But haphazard naming based on whatever comes to mind will not allow a company to survive fierce competition.

  • に対してN3

    Marks the target or object an action is directed at, or sets up a contrast between two things, 'toward / with regard to / in contrast to'.

    音に対する感性を磨き、音の表情に敏感になり、何はさておき自社製品を愛し、育てる意欲を持つことがネーミングの前提条件です。

    The prerequisites for naming are to refine one's sensitivity to sound, become attuned to the expressions and impressions conveyed by sounds, and, above all, to love one's own company's products and possess the desire to nurture them.

  • によって/によるN3

    Marks means, cause, passive agent, or a factor something depends on; 'by (means of)', 'due to', 'depending on'.

    （木通隆行『ネーミングの極意－日本語の魅力は音がつくる』による）

    (From Akebi Takayuki, “The Essence of Naming — The Appeal of Japanese Is Created by Sound”)

  • と思う（とおもう）N4

    Quotative plus 'think', stating the speaker's opinion or guess — 'I think that'.

    飲料大手の商品開発担当者が「当たり前の名前では消費者の琴線に触れず、踏み込みすぎると『ふざけている』と思われる。

    A product-development manager at a major beverage company once said, “An ordinary name will not strike a chord with consumers, but if you go too far, they will think you are ‘joking around.’

  • 続ける（つづける）N4

    Attaches to a verb stem to mean keep doing / continue doing the action ('keep ~ing').

    そのバランスを測り、試行錯誤を続けるしかない」と語っていましたが、本音でしょう。

    We have no choice but to judge that balance and keep experimenting through trial and error,” and that is probably an honest assessment.

  • すぎるN5

    Attaches to a verb or adjective stem to mean the action or quality is excessive, 'too much / overly ~'.

    飲料大手の商品開発担当者が「当たり前の名前では消費者の琴線に触れず、踏み込みすぎると『ふざけている』と思われる。

    A product-development manager at a major beverage company once said, “An ordinary name will not strike a chord with consumers, but if you go too far, they will think you are ‘joking around.’

  • 〜ているN52 times in this passage

    Describes an action in progress or the state that remains after an action happened — “is doing” or “is in the state of having done”.

    飲料大手の商品開発担当者が「当たり前の名前では消費者の琴線に触れず、踏み込みすぎると『ふざけている』と思われる。

    A product-development manager at a major beverage company once said, “An ordinary name will not strike a chord with consumers, but if you go too far, they will think you are ‘joking around.’

  • だろうN5

    Presumptive expressing conjecture — 'probably', 'I think', or seeking agreement 'right?'; plain だろう / polite でしょう.

    そのバランスを測り、試行錯誤を続けるしかない」と語っていましたが、本音でしょう。

    We have no choice but to judge that balance and keep experimenting through trial and error,” and that is probably an honest assessment.

  • だ / ですN5

    The copula linking a noun or na-adjective to the subject — plain だ / polite です, 'is/am/are'.

    音に対する感性を磨き、音の表情に敏感になり、何はさておき自社製品を愛し、育てる意欲を持つことがネーミングの前提条件です。

    The prerequisites for naming are to refine one's sensitivity to sound, become attuned to the expressions and impressions conveyed by sounds, and, above all, to love one's own company's products and possess the desire to nurture them.

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