としてもN2
Concessive hypothetical attached to a plain form; 'even if / even supposing (that)'.
現在の時間が、朝会社に着いたばかりだったとしても、短い時間のうちにものすごい量の広告に触れているはずです。
Even if it is still morning and you have only just arrived at the office, you must already have been exposed to an enormous number of advertisements in that short time.
ことにはならないN2
'It doesn't mean / doesn't follow that ~' — denies that something amounts to a given conclusion.
相手の理解を得たり興味を引いたりしないと、本当に心を捉えたことにはならないのです。
Unless you gain the other person's understanding or arouse their interest, you cannot truly be said to have captured their heart.
というN35 times in this passage
Quotative marker plus 'say' that introduces a name, definition, or reported content — 'called', 'known as', 'that (one) says'.
何十、何百という数が、目の前を通り過ぎたことでしょう。
Tens or even hundreds of them have probably passed before your eyes.
なんか/なんて/などN3
A particle that cites an example or downplays/dismisses it — "things like / such as / (of all things)".
「広告なんて誰も見ていない」
“Nobody watches advertisements.”
的（てき）N34 times in this passage
A suffix turning a noun into a na-adjective meaning "relating to / -like / -ical" (一般的, 科学的).
会議で難しい用語が飛び交い、商品のアピールポイントや表現の話は白熱しているのですが、①もっと根本的なことにはなかなか触れられずにいる。
In meetings, difficult terminology flies back and forth, and discussions about a product's selling points and how to express them become heated, yet ① more fundamental issues are rarely addressed.
なかなかN3
An adverb meaning "quite / considerably", or with a following negative verb "not easily / just won't".
会議で難しい用語が飛び交い、商品のアピールポイントや表現の話は白熱しているのですが、①もっと根本的なことにはなかなか触れられずにいる。
In meetings, difficult terminology flies back and forth, and discussions about a product's selling points and how to express them become heated, yet ① more fundamental issues are rarely addressed.
ずにN3
Marks doing one thing without doing another; a more formal equivalent of 〜ないで — 'without …ing'.
会議で難しい用語が飛び交い、商品のアピールポイントや表現の話は白熱しているのですが、①もっと根本的なことにはなかなか触れられずにいる。
In meetings, difficult terminology flies back and forth, and discussions about a product's selling points and how to express them become heated, yet ① more fundamental issues are rarely addressed.
がちN32 times in this passage
Suffix on a noun or verb stem meaning "tend to / be prone to / apt to" — something happens often, usually undesirably.
目の前の仕事に深く入り込んでしまうと、「果たして、広告とは関心をもってもらえるものなのか」という、ぐっと引いた視線で見ることを忘れがちになってしまうのです。
When we become deeply absorbed in the task at hand, we tend to forget to step back and ask from a more detached perspective, “Can advertising really get people interested?”
としてN3
Marks the role, capacity, or status in which someone or something acts — "as (a doctor / a rule / etc.)".
広告を発信する側としては、伝えたいことはたくさんあって、一般の人たちも当然注目してくれるものと思い込みがちです。
Those sending out advertisements have many things they want to communicate and tend to assume that ordinary people will naturally pay attention.
ところがN3
Sentence-initial conjunction introducing a result that runs contrary to what was expected — "however; but (unexpectedly)".
ところが、受け手側というのは、発信者側のそんな思いなど、ほとんど意に介していません。
Yet the people receiving them pay almost no attention to such intentions on the sender's part.
というのはN3
Introduces an explanation or definition of the topic just named — 'the thing called…' / 'what … means is'.
ところが、受け手側というのは、発信者側のそんな思いなど、ほとんど意に介していません。
Yet the people receiving them pay almost no attention to such intentions on the sender's part.
なぜならN3
A sentence-initial conjunction that introduces the reason for what was just said — "because / the reason is that".
なぜなら、日常生活のなかでは、自分の身の回りの出来事や問題で精一杯になっているからです。
That is because in daily life they are already fully occupied with the events and problems immediately around them.
上でN3
Completes one action as the basis for the next, or does something in the course of an activity — 'after ~ing / in the process of'.
ですから、伝えたい情報を相当きちんと整理したうえで、筋道を立てて戦略的に伝えることを考えないと、受け手の心のバリアを破って入り込むことなどできないのです。
Therefore, unless the information to be conveyed is carefully organized and communicated in a logical, strategic way, there is no chance of breaking through the recipient's mental barrier and getting inside.
ためにN3
marks a purpose ('in order to') or a cause ('because of / owing to').
「振り向かせるためには、刺激的なものにすればいいんじゃないの？」
“If you want people to turn and notice, why not just make it provocative?”
〜ばいいN3
Offers a suggestion or solution via the conditional plus いい, "you should ~ / it'd be good to just ~."
「振り向かせるためには、刺激的なものにすればいいんじゃないの？」
“If you want people to turn and notice, why not just make it provocative?”
によって/によるN3
Marks means, cause, passive agent, or a factor something depends on; 'by (means of)', 'due to', 'depending on'.
（佐藤可士和『加藤可士和の超整理術』による）
(Based on Sato Kashiwa, “Kato Kashiwa's Super Organizing Technique”)
までにN4
Marks a deadline by which an action must be completed; 'by (a certain time).'
皆さんは、今朝起きてからいままでに、どんな広告を見たか覚えていますか。
Do you remember what advertisements you have seen since waking up this morning?
と思う（とおもう）N4
Quotative plus 'think', stating the speaker's opinion or guess — 'I think that'.
「広告はほとんどなかったと思うけど……」。
“I don't think there were many advertisements at all...”
たばかりN4
Marks an action as having only just finished — "just did, only just…"
現在の時間が、朝会社に着いたばかりだったとしても、短い時間のうちにものすごい量の広告に触れているはずです。
Even if it is still morning and you have only just arrived at the office, you must already have been exposed to an enormous number of advertisements in that short time.
はずだN4
Expresses the speaker's reasoned confidence that something is or should be the case — 'should, ought to, is supposed to'.
現在の時間が、朝会社に着いたばかりだったとしても、短い時間のうちにものすごい量の広告に触れているはずです。
Even if it is still morning and you have only just arrived at the office, you must already have been exposed to an enormous number of advertisements in that short time.
〜の中でN4
Marks a set or group as the domain of a comparison — "among ~ / of all ~", typically paired with a superlative.
テレビCMで、新聞で、電車の中で、街中で……。
In television commercials, newspapers, trains, and on the streets...
〜てみるN4
Verb te-form plus 見る, doing something on a trial basis to see what happens — 'try ...ing'.
そう言われてみると、ほとんどといっていいくらい、記憶に残っていないのではないでしょうか。
When you think about it that way, you may realize that almost none of them remain in your memory.
頃（ころ / ごろ）N4
Suffix/noun marking an approximate point in time; 'around (the time of), about when, back when'.
これは、僕が会社に入って間もない頃に実感したことです。
This was something I realized soon after joining the company.
〜てしまう / 〜ちゃうN43 times in this passage
Verb te-form plus しまう, marking an action as fully completed or done regrettably/by accident — 'end up ...ing' / 'finish ...ing'; ちゃう/じゃう is the casual contraction.
目の前の仕事に深く入り込んでしまうと、「果たして、広告とは関心をもってもらえるものなのか」という、ぐっと引いた視線で見ることを忘れがちになってしまうのです。
When we become deeply absorbed in the task at hand, we tend to forget to step back and ask from a more detached perspective, “Can advertising really get people interested?”
〜てくれるN4
Someone does an action for the benefit of the speaker (or the speaker's in-group) — '(someone) does (something) for me'.
広告を発信する側としては、伝えたいことはたくさんあって、一般の人たちも当然注目してくれるものと思い込みがちです。
Those sending out advertisements have many things they want to communicate and tend to assume that ordinary people will naturally pay attention.
などN42 times in this passage
Lists one or more representative items and implies others of the same kind exist — 'and so on / etc. / such as'.
ところが、受け手側というのは、発信者側のそんな思いなど、ほとんど意に介していません。
Yet the people receiving them pay almost no attention to such intentions on the sender's part.
だけでN42 times in this passage
'Just by / with only' — a single small condition alone is enough to produce the result.
でも、単に刺激的なだけでは、一瞬目を引くだけで終わってしまう。
But if something is merely provocative, it will do no more than catch the eye for a moment.
〜ていくN4
Marks an action that continues/progresses onward from the present, or is done before moving away — 'to go on doing', 'to do and go'.
心の奥までは浸透していかないのです。
It will not penetrate deep into the person's mind.
〜ていたN4
The past progressive/continuous — an action that was ongoing or a state that held in the past — 'was (do)ing'.
たとえるなら、子どもが隠れていた物陰から出てきて、「わっ！」と驚かせるようなもの。
It is like a child jumping out from behind a hiding place and shouting “Boo!” to startle someone.
〜てくるN4
Verb te-form plus 来る, marking motion toward the speaker or the gradual onset of a state — 'come to do' / 'start to / become'.
たとえるなら、子どもが隠れていた物陰から出てきて、「わっ！」と驚かせるようなもの。
It is like a child jumping out from behind a hiding place and shouting “Boo!” to startle someone.
ようだN4
Expresses conjecture or resemblance drawn from evidence, "it seems / looks like".
たとえるなら、子どもが隠れていた物陰から出てきて、「わっ！」と驚かせるようなもの。
It is like a child jumping out from behind a hiding place and shouting “Boo!” to startle someone.
かもしれないN4
Expresses possibility or conjecture — 'might', 'maybe', 'perhaps'.
驚かされた方は、怒ったり相手にしなかったりするかもしれません。
The person being startled may become angry or simply ignore the child.
〜てからN5
Marks that one action finishes, and only afterward does the next one happen — “after doing”.
皆さんは、今朝起きてからいままでに、どんな広告を見たか覚えていますか。
Do you remember what advertisements you have seen since waking up this morning?
どんなN52 times in this passage
Asks or specifies what kind or sort of thing something is, "what kind of".
皆さんは、今朝起きてからいままでに、どんな広告を見たか覚えていますか。
Do you remember what advertisements you have seen since waking up this morning?
〜ているN510 times in this passage
Describes an action in progress or the state that remains after an action happened — “is doing” or “is in the state of having done”.
皆さんは、今朝起きてからいままでに、どんな広告を見たか覚えていますか。
Do you remember what advertisements you have seen since waking up this morning?
けどN5
Colloquial conjunctive particle joining two clauses in contrast — "but / though / although."
「広告はほとんどなかったと思うけど……」。
“I don't think there were many advertisements at all...”
だろうN54 times in this passage
Presumptive expressing conjecture — 'probably', 'I think', or seeking agreement 'right?'; plain だろう / polite でしょう.
何十、何百という数が、目の前を通り過ぎたことでしょう。
Tens or even hundreds of them have probably passed before your eyes.
じゃない・ではないN53 times in this passage
Negates a noun or na-adjective with the copula, "is not / am not".
そう言われてみると、ほとんどといっていいくらい、記憶に残っていないのではないでしょうか。
When you think about it that way, you may realize that almost none of them remain in your memory.
だ / ですN510 times in this passage
The copula linking a noun or na-adjective to the subject — plain だ / polite です, 'is/am/are'.
これは、僕が会社に入って間もない頃に実感したことです。
This was something I realized soon after joining the company.
〜たいN53 times in this passage
Expresses the speaker's own desire to do something — “want to do”.
広告を発信する側としては、伝えたいことはたくさんあって、一般の人たちも当然注目してくれるものと思い込みがちです。
Those sending out advertisements have many things they want to communicate and tend to assume that ordinary people will naturally pay attention.
にするN53 times in this passage
To decide on or turn something into a given state or choice, 'to make it ~ / to go with ~.'
「振り向かせるためには、刺激的なものにすればいいんじゃないの？」
“If you want people to turn and notice, why not just make it provocative?”
までN5
Particle marking the spatial, temporal, or extent limit of an action — "until / up to / as far as."
心の奥までは浸透していかないのです。
It will not penetrate deep into the person's mind.
〜たり〜たりN54 times in this passage
Lists a few representative actions among others done at various times, 'do things like X and Y'.
驚かされた方は、怒ったり相手にしなかったりするかもしれません。
The person being startled may become angry or simply ignore the child.
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