好きなことをしてもお金にはならない、というのが普通の考え方です。一日中ただ好きなゲームをしていてよい、などという職業はありません。でもじつは自分の「好き」をきわめるとかならずそこにだれかほかの人のニーズがあって、仕事があるということを覚えておいてください。
（中略）
いまは人々の「好き」が多様化しつつある時代です。食べ物の好みや服の好みだけではありません。細かいライフスタイルのちがいに人々が価値を見いだすような時代です。カタログにないもっとちがう商品はないだろうか？これとあれの中間のサービスはないだろうか？といったぐあいです。
これまで大きな企業が機械的にマーケティングをして提供してきたような「売れる商品」「売れるサービス」では対応しきれないようなモノ、サービス。これを「ニッチ（すき間）」とよぶことがあります。いまはまさにこのニッチが広がりつつある時代です。
こうしたニッチに気づくことができるのは、何かが「好き」な人です。自分の好みを突き進めていくと、そこに何かの不足を感じる。その不足がじつはほかの人も欲しがっていた何かかもしれない、というわけです。
何かを好きな人ほど、何かに不足を感じている人ほど、それを仕事に変えていくことのできる可能性があります。
AI translation, cross-checked between two models.
The conventional view is that doing what you like does not make money. There is no job where you can simply play the games you like all day long. But in fact, remember that if you pursue what you “like” to its fullest, there will always be someone else's need for it, and therefore a job.
(Omitted)
We now live in an age when people's “likes” are becoming increasingly diverse. This is not limited to preferences in food or clothing. It is an age in which people find value in subtle differences in lifestyle. Isn't there some other kind of product that isn't in the catalog? Isn't there a service somewhere between this one and that one? That is the sort of thing people are looking for.
These are goods and services that cannot be fully addressed by the kinds of “products that sell” and “services that sell” that large companies have traditionally offered through formulaic marketing. These are sometimes referred to as a “niche (gap).” We are now truly in an age when these niches are expanding.
The people who can notice these kinds of niches are those who “like” something. As you continue pursuing your own preferences, you begin to feel that something is missing. And that missing thing may actually be something that other people want as well.
The more strongly someone likes something, and the more keenly they feel that something is lacking, the greater the possibility that they can turn it into a job.
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